Lawford Kidd's Blog

Motorists who drive too close to the car in front are the target of a new campaign to reduce the number of whiplash injuries.

“Tailgating can result in crashes and injuries which could otherwise have been avoided. All it achieves is suffering for the driver in front and probably a higher insurance premium for the offender,” explained Deborah Evans, chief executive of the Association of Personal Injury Lawyers (APIL). “We’re simply asking for motorists to back off.”

The national not-for-profit safety campaign group has produced a short animated video for social media about the consequences of tailgating, titled ‘A Lesson in Social Graces’.

Hundreds of thousands of whiplash injuries could be prevented each year with better head restraints and seats in UK cars, according to Axa Insurance.

The company carried out research, in conjunction with motor research organisation Thatcham, into the cars on the UK's roads and estimates that only 34% have head restraints and seats that would be categorised as "good" when it comes to reducing the risk of the driver being the victim of whiplash injuries.

In the UK, 1600 claims for whiplash are made per day - 570,000 per year - costing the insurance industry £2bn per year in payouts. If 65% of these could be avoided through better head restraints and seats this could mean a reduction of 370,500 claims costing around £1.3bn.