Campaign Launched to Reduce Road Deaths

A new campaign to help reduce the number of deaths and injuries on Scotland’s roads has been launched by road safety charity Brake.

Figures show that 172 people were killed and 1,667 seriously injured on Scottish roads last year, and across the UK as a whole there are five deaths and 61 serious injuries every day.

As part of the campaign, Brake and partners RSA and Specsavers have revealed statistics showing that shocking numbers of drivers are senselessly risking lives by flouting traffic laws. There were 105,807 fixed penalty notices issued for ‘careless driving’ and speeding offences in Scotland in 2013 – one every five minutes.

This lack of patience, consideration and responsibility towards other road users can and does result in tragedy, says Brake.

The charity is calling on all road users to look out for each other, and particularly urging drivers to protect kids and adults on foot and bike by slowing down to 20mph in communities, looking longer and taking it slow at junctions and bends, and giving people plenty of room and consideration.

“When drivers use roads without care for others the consequences can be tragic and horrific – people killed and badly injured, lives ruined forever, because of a moment of impatience or selfishness,” commented Julie Townsend, deputy chief executive of Brake. “At Brake we witness the suffering that results, daily, through our work supporting people affected by road death and injury.”

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